Take an in-depth look at 77 nicotine pouches. We examine taste accuracy and balance to assess how 77 pouches perform in terms of flavour, comfort and overall user experience.
Among the new wave of nicotine pouch brands in the United Kingdom, 77 has developed a reputation for bold innovation and imaginative flavours. While many brands concentrate on safe profiles such as mint or citrus, 77 explores wider territory, offering dessert-inspired, fruit-led, herbal, and beverage-style pouches. Their approach has given them a distinctive identity in the market, appealing to adults who want smoke-free enjoyment paired with creativity.
This review looks closely at eight products available on Pouch Central, examining flavour performance, pouch comfort, and overall experience.
From its design to its flavour choices, 77 positions itself as daring yet refined. Its cans are clean, modern and minimalist, a visual signal that this is not a traditional tobacco brand but one looking forward. The pouches are generally slim, ensuring discretion, while the company invests in moisture control so flavours last and nicotine is delivered steadily.
What truly sets 77 apart is its flavour library. Where some brands stick to a handful of mint and berry options, 77 has introduced unusual blends such as rosemary, vanilla tobacco, and cola ice. This diversity attracts a broad range of users, from those who want refreshing fruit to those curious about more experimental notes.
Vanilla Tobacco represents a unique balance of smooth sweetness and earthy depth. On opening the can, the aroma of vanilla is immediately noticeable, softened by a subtle tobacco base. The flavour carries well in the mouth, with the vanilla preventing the tobacco profile from becoming too heavy. It is not overly sweet, which gives it a mature, rounded character. The pouches last comfortably for half an hour, releasing flavour consistently without fading too quickly. This option is ideal for those who want a sophisticated taste that feels both indulgent and grounded.
Salted Caramel is one of the richer dessert-style offerings. The caramel flavour is warm and sweet, while the salted edge adds a subtle contrast. It is not an overpowering saltiness, but just enough to cut through the richness and keep the flavour balanced. The pouch remains smooth under the lip, though at stronger nicotine levels the sweetness can feel quite intense. This flavour is well-suited to those who want indulgence and variety beyond the standard fruit or mint.
Rosemary is arguably the boldest option in the 77 range. Herbal and aromatic, it stands apart from the more conventional flavours. The initial note is strong, bringing the familiar savoury tone of the rosemary herb, but it mellows during use into something gentler. Because it is not sweet, it appeals to those who prefer complexity rather than indulgence. For adventurous users, this pouch provides a refreshing change and shows how far 77 is willing to push flavour boundaries.
Raspberry Vanilla strikes a delicate balance between tart berry and creamy smoothness. The raspberry is upfront, bright and tangy, while the vanilla rounds it off with softness. The pairing works particularly well because it avoids being too sharp or too sweet. This pouch is versatile, suitable for both day and evening use, and remains comfortable throughout a long session.
Pink Punch delivers a lively, tropical-inspired flavour with hints of citrus and berry. The flavour is vibrant at first placement and stays sharp for much of the session. Its zesty profile makes it an energising choice, one that stands out during social settings. Users who prefer flavours with a strong impact will find Pink Punch a particularly enjoyable option.
Blueberry Ice combines fruity sweetness with a cooling menthol undertone. The blueberry is natural and juicy, while the ice element refreshes and prolongs the session. This combination ensures the flavour does not fade quickly, as the cooling effect maintains presence in the mouth. For those who like fruit flavours with added freshness, Blueberry Ice is a dependable choice.
Cola Ice is one of the most playful flavours in the 77 collection. It captures the familiar notes of cola, citrus zest, caramel sweetness, and subtle spice, then adds an icy lift. The result is refreshing, quirky, and surprisingly effective. It feels distinctive compared to traditional pouch flavours, and its novelty factor makes it a fun option to have on hand.
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Salted Caramel 77 Nicotine Pouches |
Vanilla Tobacco 77 Nicotine Pouches |
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| Salted Caramel 77 nicotine pouches offer a luxuriously smooth caramel flavour with just the right hint of salt - a rich, indulgent pouch experience in every use. | Peach Mint 77 nicotine pouches blend the succulent sweetness of ripe peaches with a cool, invigorating touch of mint, creating a refreshingly unique flavour that delights with every pouch. | Vanilla Tobacco 77 nicotine pouches deliver the sweet, juicy flavour of Vanilla Tobacco in every pouch. A burst of Vanilla freshness that’s as irresistible. |
Looking across these eight products, certain themes emerge. Fruit-based flavours such as Strawberry, Raspberry Vanilla, Blueberry Ice, and Pink Punch deliver freshness and sweetness. Dessert-inspired pouches like Salted Caramel and Vanilla Tobacco add richness, appealing to those who want indulgence. Experimental options such as Rosemary and Cola Ice provide something different for adventurous users.
This range demonstrates how 77 is not limited by tradition but instead seeks to cover a wide spectrum of tastes.
One of the key factors in nicotine pouch quality is comfort under the lip. 77 generally uses slim formats, which fit neatly and remain discreet. Moisture levels are balanced—neither too dry nor too wet—ensuring flavour release without discomfort. Sessions typically last between 25 and 40 minutes, depending on flavour intensity.
Nicotine delivery is steady, without harsh spikes, though sensitivity varies between individuals. It is recommended to start with moderate strengths before exploring stronger variants.
Compared with other leading brands, 77 stands out for creativity. While ZYN and Nordic Spirit excel at consistency and accessibility, 77 appeals to those who want novelty. It is closer in spirit to Pablo and Übbs, which also experiment with bold flavours.
However, 77 balances experimentation with usability, ensuring even unusual options like Rosemary remain smooth and not overwhelming. This ability to innovate while maintaining comfort is a strong point in its favour.
77 Nicotine Pouches are ideal for adults who are:
For everyday use, Strawberry, Raspberry Vanilla, or Blueberry Ice provide accessible choices. For evenings or moments when something indulgent is wanted, Salted Caramel or Vanilla Tobacco are excellent. And for those wanting excitement, Pink Punch and Cola Ice are the boldest bets.
77 Nicotine Pouches bring imagination and diversity to the pouch market. Their range covers fruit, dessert, herbal, and beverage-style profiles, each crafted to offer a distinctive experience. With comfortable slim pouches, reliable flavour release, and stylish packaging, 77 is carving out a clear identity in 2025 as a brand for curious, adventurous users.
Whether you are drawn to the smoothness of Vanilla Tobacco, the freshness off Blueberry Ice, or the uniqueness off Rosemary and Cola Ice, 77 ensures there is a flavour to suit every mood.
For adults seeking a modern alternative to cigarettes, 77 is a brand worth exploring—and Pouch Central is the perfect place to start.
